Search results for "Semiotic Competence"

L’outil et l’ethos. Quand sémiotique, communication et organisation progressent dans l’application

2011

Organizations are made up of signs and meanings, open to interpretation, asmanifested in discourse, relationships, interactions, tools, systems, and in the work environmentitself. That is what makes semiotics such a useful approach. Yet it has taken many years to for therelationship between semiotics and organisational sciences to reach maturity. This paper retracesthe founding principles (I), the foundations (II), and the development (III) of this relationship,which today spurs expert interventions, in the form of consultancy and training courses.